Information is the most valuable thing in human society. Social media companies own a huge amount of information from people all over the world by running their internet platform where everyone can share their life and ideas with others.

I don’t think social media companies should be subject to regulation in the way traditional media does because it is different. Traditional media generate their own content and share it with the audience, however, social media is a decentralized platform like a big square where everyone can make voices on their own behalf. …


Digital marketing is a complicated strategy that encompasses so many concepts from SEO, content marketing to social media and mobile marketing. Every brand has its solution for succeeding in the digital world. If you are seeking a way to build a compelling digital marketing campaign, but are struggling to get started, here are 5 keys for you to have a clearer mind about it.

Target Market

Knowing who is the brand’s potential customers is the base of a digital marketing strategy. It’s hard to reach your target market by just putting information online. Identify what is the target market of the company…


In January 2020 Google has announced its plan of “cookieless future” on the Chrome browser, in order to decrease the number of third-party cookies and bringing a better user experience on the internet. Most advertising technology companies, especially Google, are heavily relying on the information that third-party cookies collected for digital advertising activities. And with the development of the wider recognition of the importance of users’ privacy, Google and other digital marketers are making effort and looking for alternatives. For example, one choice for the website to identify viewers is using an e-mail address. …


Sitting on the couch with snacks and drinks on the table, with a controller in hand, playing video games with friends while enjoying the food. I believe this is one of the most common and enjoyable scenarios for the gamers at the game night. Imagine when you spent half an hour to beat the villain in the game, try to take a sip of the cold beer but find out that it’s back to room temperature. This annoying experience can now be solved by the innovative game console. …


Blue Moon is a brand producing beer, owned by MillerCoors in the U.S. The signature Belgian-style beer was originally brewed in Coors Field, Colorado (owned by Molson Coors). After that, the beer is produced by Molson in Montreal, Canada, and exported to the United States and other foreign countries. Currently, Blue Moon Brewing Company is a subsidiary of the craft beer and import division of Molson Coors. (Check the Wiki Page for more information)


Yong Pu is one of the best instant coffee brands in China, the company produces drip bag coffee, cold extract coffee liquid, and freeze-dried coffee powder in portable packages. Yongpu keeps innovating in product research and development. In 2017, it was the first company to launch cold brew coffee concentrate in China. Later, after continuous research and innovation, it has launched freeze-dried instant coffee powder and other coffee-relevant products. On the basis of quality, a variety of options are provided. The customer stickiness and the rate of repurchase(about 40%) are at the leading level of the industry.

The high quality…


Ever since I have started to look for a job, there is a question that always makes me struggle: describe yourself in a few words. Just like Sally Hogshead has said in the How To Fascinate’’ Ted Talk, people would make the first impression about you within 9 seconds. And if the description of yourself is matched to the position required in this really short time, you are more possible to get the job.

Based on my job-searching experience, I have also noticed the importance of personal bio which stresses me out a lot. An eye-catching introduction will attract more…


Nowadays, in China. Under the background of new consumption, the status of female consumers has reached an unprecedented level. It can even be said that brands that are not recognized by women are not good. Therefore, for those major consumer brands, marketing to female consumers has become a hot topic. A new word, “she-economics” has been created by Chinese marketers to describe this phenomenon.

So why does the topic “she-economics?” has been raised in China? And what are brands have done wrong about marketing to female consumers?

The Booming Social Media & Pretty Influencers

With the development of social media platforms such as Douyin, Kuaishou, and Weibo…


Hi! Welcome to my blog. It’s been 30 minutes that me staring at this blank screen. And still struggling with introducing myself. Writing has always been one of my weak spots, and talking about myself is another one. I know it sounds a bit weird for a marketer with one year of experience saying this. But I may do better on writing something from a brand aspect than from my own. In the digital age, you have to be responsible for every word you posted online. …

Jiaying Wu

NYU Integrated Marketing Student

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