A Guide To Read Before Building Your Digital Marketing Strategy
Digital marketing is a complicated strategy that encompasses so many concepts from SEO, content marketing to social media and mobile marketing. Every brand has its solution for succeeding in the digital world. If you are seeking a way to build a compelling digital marketing campaign, but are struggling to get started, here are 5 keys for you to have a clearer mind about it.
Target Market
Knowing who is the brand’s potential customers is the base of a digital marketing strategy. It’s hard to reach your target market by just putting information online. Identify what is the target market of the company would be helpful when it comes to either the creative and executive parts. So, the marketer should be clear that who is going to view the ad/post and making further steps through the content. The more you know about the target audience, the more likely you are to succeed in digital marketing. By understanding the customer journey, we can answer the potential customer at a particular stage what their needs are and how we should respond to their needs so that they can move forward in the linear or non-linear customer journey towards the ultimate conversion.
Content Marketing
Imagine there is only one feed when people search for the brand’s Twitter or Facebook page. Or just 2 pictures on the brand page on Instagram. Viewers what to know more than a simple company introduction if they searched for your page. Whether you’re providing a service, a commodity, or a platform, building content is always a high priority. It’s not just a job for marketers, it’s a job that runs through multiple corporate functions. Content also plays a supporting role in SEO and Social. Marketing without content is inefficient. Therefore, the qualified marketer must first try to solve the problem of their own content from the aspects of planning, producing, promoting, and fermenting it. Not every content could get impressions or engagement, but it’s necessary for the brand to persist in content building.
SEO
SEO is another important part of your digital marketing campaign. Every company wants to be seen on the first search engine result page; A good-looking website may not be visible on the SERPs because of the SEO mechanism and the rules are still developing in the current stage. This infographic has summarized the comparison between the new and old SEO methods. Marketers used to focus more on the ranking of the keyword, but now they want people to engage with the brand, and data like conversion rate and ROI are more significant.
Digital Channels
For businesses who want to grow their online traffic and sales, they need to choose the right channels and types of content formats to reach the right audiences. Thus, identifying the benefits and objectives of every format help marketer to make a better content marketing strategy. There are 5 types of content formats: Infographic, Podcast, Blog, Video, Social Media. Each method leads to different promoting effects.
Mobile Marketing
According to research, over 55% of web traffic comes from the mobile device. The development of smartphones has given people a more convenient life, and it is changing the way how brands reach their customers. Nowadays, people can do all the things they can do on a desktop computer on a mobile device. People visit websites on mobile devices, open emails on mobile apps, and buy items on online stores. Also, mobile phones are very private personal devices. When the brands connect with consumers through mobile devices, their brands fall into the same category as users’ friends and families. People are better connected to brands, and that connection has a lot of intimacy and loyalty.
