The Combination of Gaming & Drinking

Sitting on the couch with snacks and drinks on the table, with a controller in hand, playing video games with friends while enjoying the food. I believe this is one of the most common and enjoyable scenarios for the gamers at the game night. Imagine when you spent half an hour to beat the villain in the game, try to take a sip of the cold beer but find out that it’s back to room temperature. This annoying experience can now be solved by the innovative game console. The beer brand owned by Anheuser-Busch, Bud Light, has launched a video game console that can keep two beers cool when you are playing the games.

The device BL6 looks like the classic 6-pack package of Bud Light, is actually a video game console with a built-in projector. You can choose any of the 6 games that redesign and specialized for the device, and play it with your friends. And with the built-in projector, you can play it anywhere you want when gathering and drinking.

How To Get One?

BL6 can be purchased on ShopBeerGeer.com for $1501. But unfortunately, the BL6 is sold in limited quantities and already sold out on the website. The company will donate all the money to The National Restaurant Association Educational Foundation’s (NRAEF) “Change is on the Menu” initiative designed to help restaurant workers get back to work and stay on their feet.

BL6, definitely, is not a professional gaming device that is competitive in the video game market. When I first heard about it, I don’t even think it’s a real thing. However, Bud Light does put some effort into it and pick 6 repurposed games to it. The fun function design and the charitable purpose make it become an interesting and meaningful marketing campaign. Reiterated the brand image and value of Bud Light: optimism, celebration, and friendship. This is a practice for the beer brand to relate themselves with other products/devices under the usage scenario of party & friendship.